Kosa Goucher-Lambert

Assistant Professor of Mechanical Engineering

6179 Etcheverry Hall

University of California, Berkeley

Berkeley, CA 94720-1740

(510) 642-6834



Biography and CV

Kosa Goucher-Lambert is an Assistant Professor in the Department of Mechanical Engineering at University of California, Berkeley, and affiliated faculty with the Jacobs Institute for Design Innovation. Kosa received a B.A in Physics from Occidental College (2011), and a M.S. (2014) and Ph.D. (2017) in Mechanical Engineering from Carnegie Mellon University. He continued at Carnegie Mellon University as a Postdoctoral Research Fellow (2017-2018). Kosa is the recipient of the National Science Foundation Graduate Research Fellowship, 2014 ASME IDETC Design Theory and Methodology Best Paper Award, and 2015 and 2017 International Conference on Engineering Design Reviewers Favorite Award.


Design theory, methodology, and automation: decision-making applied to engineering teams and individuals; ideation and creativity; analogical reasoning in design; preference modeling and design attribute optimization; design cognition; neuroimaging methods applied to design; sustainable design; new product development; crowdsourcing and collaboration.


Selected Publications:


Goucher-Lambert, K, Moss J, Cagan J. (2018). A neuroimaging investigation of design ideation with and without inspirational stimuli— understanding the meaning of near and far stimuli. Design Studies. doi:10.1016/j.destud.2018.07.001


Goucher-Lambert, K, Moss J, Cagan J. (2017). Inside the Mind: Using Neuroimaging to Understand Moral Product Preference Judgments Involving Sustainability. ASME Journal of Mechanical Design. 139(4):041103-041103-11. doi:10.1115/1.4035859.


McComb, C, Goucher-Lambert, K, Cagan, J. (2017). Impossible by design? Fairness, strategy, and Arrow’s impossibility theorem. Design Science. vol 3. doi:10.1017/dsj.2017.1


Goucher-Lambert, K, Cagan J. (2015). The Impact of Sustainability on Consumer Preference Judgments of Product Attributes. ASME Journal of Mechanical Design. 137(8):081401-081401-11. doi:10.1115/1.4030271.